Newsfeed PR appointed as lead PR agency for Cricut UK


We have been appointed to lead PR and influencer activity for Cricut UK, the personalisation company with a portfolio of category-leading maker machines. The appointment follows a four-way competitive pitch.

The account will be led by Jodie Simpson, Executive Director at Newsfeed PR.

The brief will see us lead on all UK media and support influencer relations, helping to drive brand consideration and get the nation ‘making and creating’. Our team will deliver creative news and content, with a specific focus on lifestyle and national media, to show consumers why they need a Cricut machine in their life. 

This latest client assignment reflects our new vision which is centered around supporting brands that operate with integrity and purpose, with a focus on clients which identify as cultural reformers, environmental innovators and technology disruptors. 

Jodie Simpson said: “Cricut is a dream client for us, it’s an incredibly ambitious and fast paced brand that embodies the spirit of our agency. It’s a true technology disruptor, never standing still and full of ideas, which suits us down to the ground. We’re really proud to have them in our portfolio and we’re excited about where we can take the brand over the coming months. We’re a team of makers and creators, so its product portfolio had the agency buzzing from the outset. It’s a real treat to work with a brand that we’re so passionate about”.

Kathy Hodson, UK Marketing Manager at Cricut said : “We’re beyond excited to be working with Newsfeed PR, a fresh, energetic and passionate team, who mirror the characteristics of our brand. 2021 is an important year for us and we’re confident the Newsfeed team will help us build on our successes and positively impact our comms with integrated creative campaigning”.

Newsfeed PR was established in 2017 as an independent sister agency to Good Relations within the VCCP Partnership. Today, our agency is multi award-winning, representing clients including innocent, Art Fund, Help Musicians and Book Trust.  



Newsfeed PR has won a PR Week Highly Commended Award in the Not-for-Profit category for their work with the charity, Remembered. 
The campaign, called ‘There But Not There’ was also a Finalist in the Best Use of a Small Budget campaign for there work with the charity Remembered.
Dubbed the ‘Oscars’ of the PR industry, the PR Week Awards are among the industries most prestigious awards. There were 33 categories overall, ranging from Small, Mid-Sized and Large Consultancies of the Year to the new categories Best Use of Celebrity/Celebrities and Best Cause-Led and International Campaigns.  



Newsfeed PR have won PRCA National Award 2018 for their work with Remembered on ‘There But Not There’ in the Best Charity or NGO Category.
To commemorate the centenary of the end of WWI, we worked with Remembered to raise significant funds for armed forces and mental health charities. We installed ghostly life-sized silhouettes of ‘Tommies’ in key sites across the UK to commemorate those lost in WWI. Supported by ambassadors such as Lord Dannatt and Sebastian Faulks, we raised the £1.07 million within the 24 hours after the first television spot. To date, we’ve raised over £3 million, and rising.

This will be the third award that the ‘There But Not There’ campaign has won this year – already scooping a Campaign For Good Award, and PR Week Award (highly commended).

Massive congratulations go to the There But Not There team, and of course all those nominated in the PRCA National Awards 2018.



LAMDA is the one of the most prestigious – and certainly the best – drama school in the country.

Newsfeed PR has been called in by the prestigious London Academy of Music and Dramatic Arts (LAMDA) to help develop and implement a new communications strategy.
The world famous drama school, whose alumni include Chiwetel Ejiofor, Donald Sutherland, David Oyelowo, Ruth Wilson, Kim Cattrall and current LAMDA President Benedict Cumberbatch, saw a number of other agencies as part of the process, before selecting Newsfeed PR.
The appointment comes just four months after the agency – part of the VCCP Partnership – launched. 
The win follows a series of recent successes for the young agency, including There But Not There, the Holocaust Educational Trust and the Invictus Games Foundation.
The win further cements the agency’s reputation in the charity and arts world – it already works collaboratively with sister agency Good Relations on the Royal Albert Hall.
Richard Scandrett, Head of Marketing and Communications said: “These are exciting times for LAMDA both for our Drama School and LAMDA Examinations and we are looking forward to working with Liam and the team at Newsfeed PR in sharing our reputation as a world-leading Drama School offering exceptional training to the next generation of actors, theatre technicians and directors, and expanding awareness of LAMDA Examination’s communication and performance qualifications”.
Newsfeed PR Director, Liam Maguire said: “LAMDA is the one of the most prestigious – and certainly the best – drama school in the country. To be working with Principal Joanna Read and Richard is not just an honour, but also a real opportunity to watch how the best in the business shape and develop some of our greatest actors, theatre technicians and directors.”

Newsfeed PR called in to launch nationwide WW1 Centenary campaign



Synchronising events for a nationwide campaign launch in – literally – the four corners of the UK, has not been without its challenges, but I’m thrilled with how the team have come together to pull it off.

  • Newsfeed PR appointed to run PR for former Chief of the General Staff, Lord Dannatt’s new charity, ‘Remembered’
  • Remembered today launch nationwide campaign called ‘There But Not There’ which aims to raise in excess of £15 million for armed forces and mental health charities
  • The campaign will see the ghostly silhouettes of World War One soldiers or ‘Tommies’ pop-up all over the UK
  • The Tommies form part of an art installation marking the centenary of the end of the First World War
  • Campaign supported by Birdsong novelist, Sebastian Faulks and military historian Dan Snow

A national campaign to commemorate the centenary of the end the First World War was launched today by Newsfeed PR on behalf of the charity Remembered. The agency has placed the ghostly silhouettes of First World War soldiers or ‘Tommies’, all over the UK, as part of a new fundraising campaign called, ‘There But Not There’. The charity, led by former Chief of the General Staff, Lord Dannatt is also supported by a raft of senior ex-military personnel, as well as celebrities including Birdsong novelist, Sebastian Faulks, historian Dan Snow, Ben Fogle and former soldier and explorer Levison Wood.

Hoping to raise in excess of £15 million for armed forces and mental health charities, the six foot high Tommies – made by military veterans – form part of a nationwide art installation and appear as 2018 marks 100 years since the end of the First World War.

Tommy installations have appeared in sentry boxes usually manned by Yeoman Warders at the Tower of London, on Giants Causeway in Northern Ireland, at Big Pit National Coal Museum in Blaenavon, South Wales and at Heart of Midlothian Football Club in Edinburgh.

The Tommies will be touring the country until Armistice Day and members of the public are being encouraged to buy their own 10 inch versions to remember their own relatives. The money raised from the sale of these commemorative figures, will be distributed evenly between The Royal Foundation: Heads Together, Walking With The Wounded, Combat Stress, Help for Heroes: Hidden Wounds, The Commonwealth War Graves Foundation and Project Equinox: Housing Veterans.

There But Not There Patron, Lord Dannatt said:
The poppies at the Tower of London captured the start of the national WWI commemoration – There But Not There will be the abiding concluding image.”

He continued: “In buying the Tommies and silhouettes, people are not only commemorating the sacrifice of hundreds of thousands of British and Commonwealth soldiers, they are also supporting the veterans of today, with all profits going to charities supporting the armed forces community.”

The launch was coordinated by Newsfeed PR, who developed the Tommy creative for the charity, and masterminded the media coverage.

Liam Maguire, Director at Newsfeed PR has, in the past, been called in to coordinate major national media launch moments for Prince Harry’s Invictus Games, the Prince’s HIV/AIDs Charity, Sentebale and The Royal British Legion’s, Poppy Appeal.

Maguire said:
Synchronising events for a nationwide campaign launch in – literally – the four corners of the UK, has not been without its challenges, but I’m thrilled with how the team have come together to pull it off.

“So often national events are ‘national’, by virtue of the fact that they are televised on national television, rarely do they leave London! We were clear from the start that this had to be more than something people only see on TV; it had to be something folks could see and experience for themselves, which is why having synchronised launches across the whole of the UK was crucial.”

He continued: “Newsfeed PR spun out of our sister agency Good Relations just two months ago. We’re a small team, but being able to draw on the clout of the wider VCCP Partnership has enabled us to scale up to a place that would take other startups years.

Henny Cochrane, Director of Fundraising and Communications said: “Newsfeed PR pitched an initial proposal to Remembered for our There But Not There campaign. They have been instructed to launch the campaign and retained to deliver ongoing support throughout 2018.

Cochrane continued:
“Newsfeed PR have not only already hit all their milestones (and more) with gaining huge national media attention, but have also gone above and beyond in creating further partnerships and making invaluable introductions.”

For more information relating to There But Not There or to see how you could get involved in holding your own installation, visit: or follow them on twitter at @Remembered2018.





LONDON – Leading integrated PR and content agency Good Relations, today launched spin-off publicist shop, Newsfeed PR.

Newsfeed PR will operate as an independent sister agency and sit within the VCCP Partnership. The new offering is aimed at brands and organisations requiring immediate game-changing media results and comes in response to market demand for a 24-hour digital news cycle mentality.

Led by ex-journalist and Good Relations’ former Head of News, Liam Maguire, the team will have the tenacity and agility of a start-up, but support and resource of sister agency, Good Relations.

Maguire will be supported by former Citigate Dewe Rogerson Director, Katie Moran, who joins the team as Head of Client Services.

Newsfeed PR Director, Liam Maguire said: “Newsfeed PR is a crack on, can-do, no nonsense, rapid-fire team of publicists who are interested in one thing, pulling clients out of the trade pages and getting them to the top of the Newsfeed. We’re going to challenge clients to be bold, have an opinion and get in the game.”

Newsfeed’s approach will include analysing the latest online trends to keep clients at the head of the news agenda and leading the conversation. The team includes performance optimisation specialists working across internet search, online news curation and coverage promotion.

Maguire continued: “The agile nature of our offering makes us ideally placed to support brands and organisations who are looking for immediate game changing results. So my message to those tired of being one step behind the news agenda is this, if you want to shape the debate, rather than be informed by it, Newsfeed PR is standing-by.