LONDON – Leading integrated PR and content agency Good Relations, today launched spin-off publicist shop, Newsfeed PR.

Newsfeed PR will operate as an independent sister agency and sit within the VCCP Partnership. The new offering is aimed at brands and organisations requiring immediate game-changing media results and comes in response to market demand for a 24-hour digital news cycle mentality.

Led by ex-journalist and Good Relations’ former Head of News, Liam Maguire, the team will have the tenacity and agility of a start-up, but support and resource of sister agency, Good Relations.

Maguire will be supported by former Citigate Dewe Rogerson Director, Katie Moran, who joins the team as Head of Client Services.

Newsfeed PR Director, Liam Maguire said: “Newsfeed PR is a crack on, can-do, no nonsense, rapid-fire team of publicists who are interested in one thing, pulling clients out of the trade pages and getting them to the top of the Newsfeed. We’re going to challenge clients to be bold, have an opinion and get in the game.”

Newsfeed’s approach will include analysing the latest online trends to keep clients at the head of the news agenda and leading the conversation. The team includes performance optimisation specialists working across internet search, online news curation and coverage promotion.

Maguire continued: “The agile nature of our offering makes us ideally placed to support brands and organisations who are looking for immediate game changing results. So my message to those tired of being one step behind the news agenda is this, if you want to shape the debate, rather than be informed by it, Newsfeed PR is standing-by.