We have been appointed to lead PR and influencer activity for Cricut UK, the personalisation company with a portfolio of category-leading maker machines. The appointment follows a four-way competitive pitch.

The account will be led by Jodie Simpson, Executive Director at Newsfeed PR.

The brief will see us lead on all UK media and support influencer relations, helping to drive brand consideration and get the nation ‘making and creating’. Our team will deliver creative news and content, with a specific focus on lifestyle and national media, to show consumers why they need a Cricut machine in their life. 

This latest client assignment reflects our new vision which is centered around supporting brands that operate with integrity and purpose, with a focus on clients which identify as cultural reformers, environmental innovators and technology disruptors. 

Jodie Simpson said: “Cricut is a dream client for us, it’s an incredibly ambitious and fast paced brand that embodies the spirit of our agency. It’s a true technology disruptor, never standing still and full of ideas, which suits us down to the ground. We’re really proud to have them in our portfolio and we’re excited about where we can take the brand over the coming months. We’re a team of makers and creators, so its product portfolio had the agency buzzing from the outset. It’s a real treat to work with a brand that we’re so passionate about”.

Kathy Hodson, UK Marketing Manager at Cricut said : “We’re beyond excited to be working with Newsfeed PR, a fresh, energetic and passionate team, who mirror the characteristics of our brand. 2021 is an important year for us and we’re confident the Newsfeed team will help us build on our successes and positively impact our comms with integrated creative campaigning”.

Newsfeed PR was established in 2017 as an independent sister agency to Good Relations within the VCCP Partnership. Today, our agency is multi award-winning, representing clients including innocent, Art Fund, Help Musicians and Book Trust.