To commemorate the centenary of the end the First World War Newsfeed PR were appointed to launch a national campaign on behalf of the charity Remembered. 

Newsfeed PR placed the ghostly silhouettes of First World War soldiers or ‘Tommies’, all over the UK, as part of a new fundraising campaign called, ‘There But Not There’. The charity, led by former Chief of the General Staff, Lord Dannatt is also supported by a raft of senior ex-military personnel, as well as celebrities including Birdsong novelist, Sebastian Faulks, historian Dan Snow, Ben Fogle and former soldier and explorer Levison Wood.

Tommy installations have appeared in sentry boxes usually manned by Yeoman Warders at the Tower of London, on Giants Causeway in Northern Ireland, at Big Pit National Coal Museum in Blaenavon, South Wales and at Heart of Midlothian Football Club in Edinburgh.

The Tommies will be touring the country until Armistice Day and members of the public are being encouraged to buy their own 10 inch versions to remember their own relatives. The money raised from the sale of these commemorative figures, will be distributed evenly between The Royal Foundation: Heads Together, Walking With The Wounded, Combat Stress, Help for Heroes: Hidden Wounds, The Commonwealth War Graves Foundation and Project Equinox: Housing Veterans.

In the first 24 hours of the campaign, over 34,000 people had helped raise over £1 million for armed forces and mental health charities, taking orders for Tommies from as far away as South Africa. 


There But Not There Patron, Lord Dannatt said: “The poppies at the Tower of London captured the start of the national WWI commemoration – There But Not There will be the abiding concluding image. In buying the Tommies and silhouettes, people are not only commemorating the sacrifice of hundreds of thousands of British and Commonwealth soldiers, they are also supporting the veterans of today, with all profits going to charities supporting the armed forces community.”
Henry Cochrane, Director of Fundraising and Communications said: ” Newsfeed PR pitched an initial proposal to Remembered for our There But Not There campaign. They have been instructed to launch the campaign and retained to deliver ongoing support through 2018. Newsfeed PR have not only hit all of their milestones (and more) with gaining huge national media attention, but have also gone above and beyond in creating further partnerships and making invaluable introductions.”