COLDPLAY AT KENSINGTON PALACE
SENTEBALE
A charity founded in 2006 by Prince Harry and Prince Seeiso of Lesotho, Sentebale works with vulnerable children and their communities to provide psycho-social support to children and adolescents affected by HIV in sub-Saharan Africa.
In June 2016, Prince Harry called in support from celebrity friends Coldplay, Laura Mvula, Joss Stone and George the Poet to host a fundraising concert in his backyard (Kensington Palace). With members of the Royal Family, A-List celebrities – including the biggest band in the world – and an important cause to promote, the stakes could not be higher. Sentebale and Kensington Palace turned to the only agency they trusted to “get it right”, Newsfeed PR.
OUR TASK?
Promote the concert to a national audience, sellout tickets and ensure the charity’s key messages were not lost in the celebrity ‘noise’. We worked with Unspun, who handled the event production whilst we looked after promotion, publicity, ticket sales and some artist engagement. All ticket sales were driven exclusively through editorial channels.
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