PUBLICLY CONDEMNING ANTI-SEMITISM


HOLOCAUST EDUCATIONAL TRUST

In July 2020 the grime artist Wiley posted a number of anti-Semitic messages on his Twitter feed. The incident came further to the artist falling out with his Jewish manager, led to a police investigation, and saw Wiley banned from Twitter. In the tweets, Wiley expressed racist and negative views about Jewish people to his millions of followers – many of whom are young and impressionable. 

The Holocaust Educational Trust wanted to publicly condemn the incident, highlight that outdated stereotypes towards Jewish people are still a prominent issue in society, and demonstrate the important work the charity does to address this.

The incident itself was a natural news story – the job in hand was conducting ‘newsjacking’ to get HET and its spokespeople in front of the media to discuss and analyse the issue.

We immediately worked with HET to construct a strong and powerful statement that would gain cut through given other organisations were also offering comment on the matter. We identified all journalists who were covering the breaking story – and any we felt may be interested in covering it – and shared the comment from Karen Pollock MBE, chief executive of the Holocaust Educational Trust. We shared updated commentary with the media as the story evolved. 

We immediately worked with HET to construct a strong and powerful statement that would gain cut through given other organisations were also offering comment on the matter. We identified all journalists who were covering the breaking story – and any we felt may be interested in covering it – and shared the comment from Karen Pollock MBE, chief executive of the Holocaust Educational Trust. We shared updated commentary with the media as the story evolved.

We also liaised with producers at key national TV and radio news outlets to encourage a piece on the story and offer Karen for media interviews over Zoom, using the comment to demonstrate HET’s strong views on the subject. 

The quick-off-the-mark approach to issuing the statement led to HET being included in a raft of key pieces in outlets including The Telegraph, The i, The Independent, Evening Standard and NME.  The comment was also used in key regional media including The Daily Record, Irish Times and Birmingham Live. 

Furthermore, broadcast interviews with HET spokespeople were conducted on key national news outlets including Channel 4 News, Channel 5 News, Sky News, BBC 5 Live and Talk Radio.