Keep Britain Tidy – access to parks for National Love Parks Week


Keep Britain Tidy

In the UK, the Green Flag award – run by Keep Britain Tidy – is the Government’s own measure for what constitutes a ‘good quality’ green space. There is a difference between any green space and a ‘quality’ one. A certified Green Flag Award park will offer a healthy, clean, sustainable, well-maintained and safe environment for people to relax, socialise and exercise in. But, especially in urban environments, access to quality green space is not equal across the country. As part of National Love Parks Week, Keep Britain Tidy wanted to highlight this disparity.

We worked with Keep Britain Tidy on research that investigated access to green space in urban environments across the UK, to allow us to highlight the disparity that many face. The research found that 7 in 10 people living in urban environments across the UK do not have suitable access – which we defined as within a ten minute walk. We were able to show that this figure rises to 76% for those in the most deprived areas. 

We were able to add a regional angle to the findings – showing that those in London far and away have the best access (62%) do – but this falls outside of the capital. Just 29% in the East Midlands have access – which was the second highest area in the UK. The figure falls as low as 13% for urban areas in Yorkshire.

We conducted extensive print, online and broadcast media engagement, to secure a strong spread of coverage in titles such as Daily Express, The Mirror and Daily Star, BBC Leicester and BBC Leeds.